Erum Group

Erum Group is a family business based in Alcoy (Alicante, Spain) and subsidiaries in more than 20 countries worldwide. The company specializes in the production of plastic injection articles, being the manufacture and marketing of hangers its main business area. It works with all of the most prestigious brands of the textile industry (Inditex Group, Burberry, etc.) and its goal is to increase the visibility and presence of the Erum brand in several international markets. The Erum Group online strategy has been designed on the basis of the following points:

Google Adwords campaigns (SEM)

We have created and oriented the Google Adwords campaigns to those countries established as strategic markets by the company CEO, both in Europe and in Asia. In parallel we have also started a campaign within the Google display network in order to increase brand awareness through ads published in international online portals at a reduced cost.

Search Engine Optimization (SEO)

Pack of SEO actions aimed at improving the positioning of Erum website in the main searches related to the hangers and textile accessories markets over the world.

Market Research

Another goal set by the online strategy is to discover new trends of the textile industry as well as identify new business opportunities in the international markets.