Frutas Carmen

Frutas Carmen is a family owned farming business that in the autumn of 2013 made the jump to the Internet with the goal in mind of offering premium fruits and vegetables that always guarantee: maximum flavour, vitamin power intact and zero chemicals. Fresh and tasty natural products from the tree to your table in less than 48 hours. Frutas Carmen online strategy has been designed on the basis of the following points:

On-site sales & discounts

We have created a custom system of special sales and discounts based on the WooCommerce platform that allows the client to apply several types of discounts, both on the products, such as on the shipping charges.

Google Adwords campaigns (SEM)

In order to promote Frutas Carmen brand in both the domestic and international market, after carrying out the proper keyword analysis by country (via Google Trends and Global Market Finder) we launched several SEM campaigns (Google Adwords) in Spain, France and Germany. Structured ad campaigns based on product categories and target audiences.

Social Media

Creation and management of the social profile of Frutas Carmen in Facebook, which will be followed on Twitter. We aim to take advantage of the promotional tools offered by these social networks to increase brand awareness and develop a parallel trading channel. Also as a direct way to talk and get closer to customers.

Direct Marketing

Mailing of periodic newsletters to registered customers covering the latest news and product offers available at the online shop.