Gafasweb breaks into the market in June 2013 with a double objective: offering sunglasses and prescription glasses of the best brands at the best price. And always with the peace of mind that provides the best advice by a professional optic. Gafasweb online strategy has been designed on the basis of the following points:

On-site sales & discounts

We have created a custom system of special sales and discounts based on the WooCommerce platform that allows the client to opt to several deals depending on the product he is willing to buy (2x1 deals in prescription glasses, 2 glasses at fixed price, special discounts by brand…). This is complemented by a chat in real time to let customers solve any doubts that may arise while they go through the shopping process.

Google Adwords campaigns (SEM)

In order to promote Gafasweb in the Spanish market we have launched a SEM campaign (Google Adwords), which has been segmented geographically and structured around glasses brands, products and special deals in order to maximize sales. In parallel, we have also activated a banner campaing through Google display network hoping to increase brand awareness.

Social Media

Creation and management of the social profile of Gafasweb.com in Facebook. After using the Facebook Ads platform to target our audience and spread the brand over the social network, Gafasweb Facebook page currently has more than 5.000 fans. On the other hand, we use the FB page to inform customers about the latest news and deals available at the online shop.

Direct Marketing

Mailing of periodic newsletters to registered customers covering the latest news and product offers available at Gafasweb.com.