Hoteles Mediterraneo

Hoteles Mediterraneo is one of the major hotel groups of Peñiscola (Castellón, Spain), managing a hotel and two aparthotels focused on family tourism. The goal is to increase the amount of direct bookings through the new web. Hoteles Mediterraneo online strategy has been designed on the basis of the following points:

On-site Sales promotion

The new web of Hoteles Mediterraneo features a series of exclusive offers available when booking directly through the web page. A flexible sales system that allows, in a convenient and simple way, to update the availability of the different deals depending on the time of the year. Customers can solve all of their questions via a real time chat.

Google Adwords campaings (SEM)

After identifying the target audience based on geographical criteria, we have launched a SEM campaign (Google Adwords) through which we advertise special offers and the extra advantages of booking directly at the hotel website.

Social Media

We use social media profiles of Hoteles Mediterraneo (Facebook, Twitter, Pinterest, YouTube) as a channel for closer communication and direct relationship with hotel customers, many of whom are faithful year after year.

Search Engine Optimization (SEO)

Implementation of a pack of SEO actions aimed at improving the positioning of the web of Hoteles Mediterraneo in the main searches related to tourism in Peñiscola.